Skip to content
All work

Nova Coffee Identity

A bold visual identity and packaging system for a specialty coffee roaster moving from cafes onto retail shelves.

Client
Nova Coffee Roasters
Discipline
Brand Identity
Service
Visual Identity
Year
2025
Matte blue coffee bag standing upright on a white surface

The challenge

Project overview

Nova Coffee Roasters was ready to move from its cafes onto supermarket shelves, where its hand-drawn labels disappeared next to bigger brands.

We studied the shelf, the competition and the few seconds customers spend choosing a coffee, then defined what Nova needed to own: color, origin and character.

Challenges

  • Standing out on a crowded retail shelf.
  • Making each origin easy to tell apart at a glance.
  • Keeping the warmth of the original cafe brand.

The solution

How we solved it

A modular packaging system gives every origin one confident color, paired with a custom wordmark and an orbit-inspired pattern that links each product back to the Nova name.

The same system extends to cups, signage, merchandise and social content, so the brand feels consistent from the shelf to the cafe counter.

Delivered

  • Logo and custom wordmark
  • Packaging system for every product line
  • Cafe signage and merchandise designs

Start a project

Have a brand that needs this level of care?

Tell us about your company, your audience and your goals. We will come back with clear next steps.

Start a projectView our work