Crafting Unique Brands

CreativeLabs is a maker studio that turns raw materials into playful installations. Their old identity felt corporate and said nothing about the craft behind their work.

We began with workshops in their studio, collecting textures, materials and the words the team used to describe their process. Those sessions became the foundation for every design decision.

Brand foundations

• A positioning statement and tone of voice the whole team can use.
• A logo system that works from a business card to a building sign.
• A warm, material-inspired color palette and typography pairing.

Process

1. Studio workshops and research
2. Concept routes and refinement
3. Identity system and guidelines

The final identity borrows from the studio's own materials: woven patterns, natural tones and bold, hand-crafted shapes.

I designed a flexible system rather than a single fixed look, so every project, poster and social post can feel fresh while still being unmistakably CreativeLabs.

What the team received

• Logo files and usage rules for print and digital.
• Templates for presentations, proposals and social media.
• A brand book with examples of the identity in use.