Empowering Digital Strategies
A digital strategy and website roadmap that helped GlobalTech focus its online presence on the customers that matter most.
- Client
- GlobalTech
- Discipline
- Marketing Collateral
- Service
- Digital Marketing Assets
- Year
- 2024
The challenge
Project overview
GlobalTech was investing in many digital channels at once without a clear picture of what was working. The team needed focus, priorities and a plan they could act on.
I ran a strategy sprint with marketing, sales and product leads, combining their goals with research into how customers discover and compare solutions online.
Where we focused
- Clear audience profiles based on real customer conversations.
- An audit of every channel, page and campaign in use.
- Priorities ranked by impact and effort.
Strategy sprint
- Stakeholder interviews
- Customer and competitor research
- Roadmap and measurement plan
The solution
How we solved it
The result was a twelve-month roadmap that connects every initiative to a business goal, with simple measures to track progress.
Alongside the roadmap I redesigned the key landing pages, streamlined the lead forms and set up dashboards the team reviews every month.
Ongoing impact
GlobalTech now spends its time and budget on fewer, better initiatives, and every new idea is weighed against the same clear priorities.
More work
Keep exploring.
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