Creative Website Redesign Project

Creative Co. had outgrown a website that was built piece by piece over six years. Pages looked different from one another, key services were buried, and every small update needed a developer.

I started with a two-week consulting phase: interviews with the team, a review of analytics and support questions, and a full content audit. That gave us a clear picture of what visitors were actually looking for and which pages were getting in the way.

The brief

Make the studio's work easy to find, make enquiries easy to send, and give the in-house team a site they can update without help.

What I delivered

• A new sitemap and navigation built around the four services clients ask about most.
• A responsive design system with reusable sections, type styles and color tokens.
• New page structures and calls to action for every service page.

1. Discovery and content audit
2. Wireframes and user testing
3. Visual design and design system
4. Launch support and team training

Instead of designing individual pages, I designed a kit of sections that can be combined in many ways, so the site can grow without losing its consistency.

Each section was designed for mobile first, then refined for larger screens. Clear hierarchy, generous spacing and a calmer color palette let the studio's projects carry the visual weight.

The outcome

The team now publishes new case studies on their own, enquiries arrive with the details they need, and the site finally reflects the quality of the work behind it.

• One consistent look across every page.
• Lighter pages that load quickly on every device.
• A simple handbook for adding new content.